Most marketing agencies jump right into doing creative work. Some will focus on telling you how they improved your reach or yielded more impressions. But as great as it all can sound, you don’t see it where it counts – your bottom line.
We use hard facts to drive marketing spend and tactics. One of our most recent community bank clients believed their most active customers were local professionals such as lawyers, accountants and business owners. Our research contained a big surprise: the bank’s best clients were their high net worth local farmers, fishermen and even blue-collar workers.
We were able to refocus their marketing to effectively connect with their existing clients, as well as then begin to successfully expand into their growth markets. The result was new deposits and account applications as well as traffic to the websites and online apps.
If you’d give us 15 mins of your time, we can detail out how we can create a marketing strategy for you that will:
WebbMason Marketing is a corporate member of ICBA and we are committed to providing marketing and printing support to the industry.
Download the Case Study featuring an ICBA member bank, "ICBA member bank increases digital awareness by engaging a corporate service provider".